Consumer Care Brands
Strong Enduring Brands
Our impressive brand portfolio along with good brand strategies and operational excellence has made us a top competitor in virtually every category in which we compete—from Analgesics and Nutritionals to Cough and Cold, Gastrointestinals and Dermatologicals. This leadership ranges from leading global brands including Rennie®, One-A-Day® and Canesten® to trusted local favorites such as Citracal® and Theraflex®. Today, our product portfolio is a reflection of our focus on balancing innovation and growth with consistency for maximum performance.
Analgesics/ Cough and Cold
Bayer Aspirin®, Aleve®/Flanax®, Actron®, Alka-Seltzer Plus®, Tabcin®, Nazol®, Midol®, White & Black®
Nutritionals
Berocca®, Elevit®, One-A-Day®, Supradyn®, Redoxon®, Cal-D-Vita®, Citracal®, Flintstones®, Theraflex®
Gastrointestinals
Alka-Seltzer®, Lefax®, Rennie®, Phillips®
Dermatologicals
Bepanthen®/Bepanthol®, Canesten®, Relief®, RID®
Cardio Aspirin
Bayer 81 mg Aspirin®, Bayer® Aspirin Regimen Low Dose
Product Milestones:
1899 Aspirin® introduced as an OTC medicine
1930 Rennie® introduced to the market
1931 Alka-Seltzer® launch
1934 Redoxon® introduced as an OTC medicine
1940 One-A-Day® vitamins launch
1959 Supradyn® introduced as an OTC medicine
1969 Berocca® brought to market
2006 Aleve® Liquid Gels launch
2007 Citracal® acquired into Bayer Consumer Care portfolio
2008 White & Black® introduced in China under Bayer name through acquisition of Topsun
